Fixing User Adoption in Marketing Tech with PostHog, PLG, and Autoplay AI
In the fast-paced world of marketing technology (martech), PLG (product-led growth) companies face a core challenge: ensuring new users get to value quickly and adopt your product.
If you’re building a martech platform, you likely operate on a freemium or PLG model, leading to:
High Volume of Session Replays: Tools like PostHog collect vast session replay data from your users. But finding actionable insights in this data is overwhelming.
Noise and Data Overload: The sheer amount of session replay data can hide clear, actionable insights that drive product improvements and user adoption.
Time to Value for Freemium Users: Freemium users must experience value fast. If users don’t adopt your product properly, they churn before converting to paid.
Why Adoption Directly Impacts Retention in PLG
User adoption is directly tied to retention. For marketing tech platforms, your product is not just a tool but also a learning environment for your users.
Your users face two barriers:
Lack of Marketing Expertise: Many aren’t experts and don’t know what’s possible with your software.
Low Product Knowledge: Users struggle to understand how to use your features to achieve their goals.
How Autoplay AI + PostHog Fix Adoption
Autoplay AI integrates seamlessly with PostHog, turning your session replay data into instant, actionable insights.
You can chat directly with your PostHog session replays, asking:
What is the user trying to do?
Where are they getting stuck?
What is the most common friction point for users trying to set up an email campaign?
Add filters to focus your investigation and speed up insights.
AI-Powered Unsupervised Learning to Surface Blind Spots
Autoplay uses unsupervised learning to analyze session replays at scale, surfacing patterns and anomalies across your user base automatically.
Instead of tagging or manually reviewing sessions, Autoplay’s AI engine identifies key areas where users struggle, helping your team prioritize what to fix to improve adoption.
See Why Users Deviate From the Golden Path
Autoplay shows why users deviate from your golden path—the ideal workflow that leads to value and retention.
With PostHog + Autoplay, you can see these deviations clearly without complex setup, enabling you to take data-driven action to improve retention.
Start Improving Adoption with Autoplay
Ready to reduce churn and improve PLG success in your martech product?
✅ Connect your PostHog account and start turning session replays into growth insights automatically.